After almost eight dreadful years of waiting, the next chapter of the STAR WARS saga was released in December 2015. Parasol Island´s client REWE – one of Germany’s most successful supermarket-chains – decided to celebrate this event with a force- awakening, full-throttle 360° campaign, that was bound to thrill old and new fans alike. For this campaign,Parasol Island was were asked to concept, design and develop a responsive microsite as well as an engaging game-story that keeps customers entertained in anticipation for the film’s release. My job in this project concerned the overall creative concept as well as the microsite´s concept design.
CompanyParasol Island GmbH
ClientREWE Digital GmbH