GET LOYAL
New year, new loyalty programm: With the beginning of 2025 REWE ditched their old external loyalty program „Payback“ and startet fresh with their own „REWE Bonus“ – an exciting new program that is all digital and rewards users with real money instead of points.
Corporation: REWE digital
Scope: Teamlead UX Web Experience
The Scope
Objective
To develop a digital loyalty programme that rewards customers, strengthens their loyalty, and enhances the shopping experience through simple usage and attractive benefits.
Challenge
To create a digital system seamlessly integrated into REWE’s existing infrastructure, catering to diverse customer groups and fostering loyalty.
Solution:
A modern loyalty programme available in all relevant REWE platforms (app & web), allowing customers to collect Euros with every purchase and redeem them flexibly.
Core functionalities
Collect Euros
Instead of points, users collect Euros with every purchase at REWE (on- and offline) wither via app or website.
Flexible payment
Collected Euros can be redeemed at checkout, both in-store and online, providing immediate value to customers.
Exclusive Offers
Access to personalised deals and promotions tailored to enhance the shopping experience.
Digital Integration
Seamless usability via REWE app or website, allowing users to track their bonus balance, view offers, and manage their rewards conveniently.
Role & Execution
STAKEHOLDER MGMT
Acted as the liaison between internal departments to clarify requirements and ensure success-focused execution.
IDEATION & CREATIVITY
Creative iteration & brainstorming about possible integrations of pre-determined functionalities.
COORDINATION
Ensured adherence to pre-negotiated processes and timely completion of design and development phases.
Initial results
You are my #1
After the initial start on December 29th our REWE App was downloaded by thousands of users - so we went to straight to number one on all App stores.
We love new friends
In the first couple of days, we welcomed millions of new users into our loyalty program, giving everyone the chance for earning Euros and getting those savings.