PRINT IS DEAD
In July 2023, REWE Group took a bold step toward sustainability by eliminating printed leaflets, aiming to save resources and reduce its carbon footprint. To ensure a seamless transition for customers to digital channels (such as the offer page on our website), our UX team led the overhaul of REWE’s digital platforms.
Corporation: REWE digital
Scope: Teamlead UX Web Experience
SCOPE & ROLE
Objectives
The key objective was to replace the traditional paper leaflets with a compelling digital experience that caters to user needs, drives engagement, and reinforces REWE’s position as a leader in sustainable retail communication.
My Role
As the UX Team Lead, I was the first cheerleader of the outstanding designers, giving direction and leading the overarching execution of this digital transformation.
APPROACH & EXECUTION
NO. MORE. PAPER
The digital offer page is transformed into an emotional hub for all of our users´ markets offers – emulating our famous leaflets.
PERSONALISATION
Using data, we personalized offers based on user preferences / location, creating a relevant and engaging shopping experience.
MULTI CHANNEL
The offer page tried to refer users to our market-focused app – creating a holistic experience throughout.
