CORPORATE DESIGN
Jenny is not only a former colleague, but also an awesome creative and a dear friend of mine. When she asked me, if I could help her with the corporate identity for her upcoming freelancing project I on board immediately. The main task was to create a logo that was simple, elegant and expressed her personal style.
Client: Jennifer Klinge
Scope: Corporate Design
THE LOGO
The main focus of the corporate design was the signature logo: Simple, elegant and to the point that can be used in any situation. Therefore we constructed three different versions of the logo that may be used in different contexts.
THE PATTERN
The pattern was constructed from the general logo and serves as a subtle background for any occasion.
Website
Like I said, Jenny is a warm and welcoming person. Therefore, we choose a warm highlight tone for contrast to the more subtle black and white colours on the website.
